zblocks is a new platform that helps brands engage with customers in a cookie-less world. It uses smart tokens and Web3 wallets to directly connect brands and customers, bypassing traditional ad platforms for engagement and re-engagement. Brands can reduce customer acquisition cost (CAC), enhance customer lifetime value (CLTV), and mitigate churn by collecting valuable zero-party and first-party data for improved personalization and consumer segmentation, all while respecting user privacy and consumer data ownership.

zblocks helps brands comply with upcoming data privacy regulations without sharing personally identifiable information (PII) or having VDAs on a company’s balance sheet.