Loco is an entertainment company that has built a livestreaming platform for eSports and gaming. The culture of livestreaming games, and watching gamers’ livestreams, took off in India during the pandemic-induced lockdown. Loco’s platform taps into this nascent and growing market, with a specific focus – the platform has been built with an Indian audience in mind (‘India Ka Apna Gaming Platform’). Since June 2020, the platform has seen a 48x growth in live watch hours. Loco partnered with FIFA to livestream the FIFA eSports World Cup to Indian audiences. Most recently, Loco has launched ‘Loco Legends’ a dedicated NFT marketplace for eSports superfans. The company’s ultimate vision is to democratize gaming entertainment, by giving every shot at becoming a gaming superstar.