The Bharat Web3 Association (BWA) launched a 100-day nationwide consumer awareness campaign in the month of February, 2025 titled the Crypto SAFE Campaign—Secure Asset & Financial Education. This initiative underlines BWA’s continued commitment to fostering a secure, informed, and resilient Web3 ecosystem in India.

Recognising the rapid growth and evolving nature of the digital asset landscape, the campaign seeks to equip users with the knowledge necessary to navigate this space safely and responsibly. Through this 100-day effort, BWA aims to:

• Raise awareness about digital assets and blockchain technologies;
• Demystify complex risks associated with Web3 and crypto;
• Empower users to make informed, independent decisions about their financial futures.

More than a conventional education initiative, the Crypto SAFE Campaign is a call to action for digital citizens. In an era marked by widespread misinformation, online scams, and escalating cyber threats, knowledge is the most effective line of defense.The campaign underscores key pillars of digital literacy and safety, including:

• The importance of “Do Your Own Research” (DYOR);
• Principles of secure asset management;
• Best practices in digital hygiene.

By promoting these practices, BWA hopes to nurture a generation of users who are not only active participants in the Web3 ecosystem but also responsible and vigilant contributors to India’s digital economy.

This campaign is a proactive step toward safeguarding user interests and ensuring that the benefits of Web3 innovation are both inclusive and secure.